Tag: Short Term Rentals

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Landlords

5 Pro Cleaning Tips for Short-Term Rentals

Source: The Cleanest Room NJ

Whether you’re a new Airbnb host or landlord with a portfolio of short-term rentals, it’s crucial to learn how to clean your space for guests. Doing so not only protects your reputation, but also ensures that the home’s well-maintained, generates consistent bookings, and gives you high and stable profits.

But while deep-cleaning your rental may be at the top of your to-do list—it’s innately a daunting task. It’s different from maintaining your own home, as it comes with a slew of specific challenges, like:

  • Fixing damages caused by guests
  • Coordinating cleaning with guest check-in and check-out times
  • Making sure the cleaning adheres to COVID-19 rules

If you’re dealing with all these challenges, don’t worry. We’re here to help. Here are our expert tips and tricks for cleaning and maintaining your short-term rental.

1. Establish Standard Operating Procedures (SOPs)

Step-by-step SOPs are the backbone of any successful business, which is why you should implement them in your short-term rental. Apart from ensuring that the cleaning process is running smoothly, they also help coordinate your staff, allowing them to work like a well-oiled machine.

Here are a few examples of what they should include:

  • How do you recruit, onboard, train, and manage new cleaning staff
  • How do you schedule, coordinate, and communicate with the team
  • How your team handles things that guests leave behind
  • How your team documents any damages caused by guests
  • How does your team cleans each part of the rental (e.g., what products to use)

You can even turn this into a checklist for your cleaning staff to remember all the things they must do. They can use it to check off tasks as they’re completed, standardizing the entire cleaning process and ensuring nothing was overlooked.

When they follow the SOPs, you can better maintain consistency and reduce the chances of extra stress and unexpected surprises for you and your guests.

2. Adjust Your Turnover Time

Competition on Airbnb is fierce, so most hosts tend to cram as many bookings as possible—often at the expense of maintaining the property. However, if your cleaning measures require more time to execute, consider lengthening your turnover time so the property is completely clean before the next guest arrives.

Adjusting your turnover time may seem like it could hurt your business. But that isn’t the case.

A clean and well-maintained property emphasizes that, as a host, you’re consistent, trustworthy, and reliable. All highly valued by short-term renters. On the other hand, finding crumbs on the floor or broken appliances will put guests off from booking your space again, stopping any chance you have of acquiring rebookings and high occupancy rates.

Cleanliness will make or break you. So always allot time to complete it, or your guests won’t return.

3. Consider Using Digital Tools

Thanks to technological advancements, there’s now a slew of digital tools for real estate companies that you can use to maximize your cleaning process.

Here are a few examples:

Digital real estate tools solve tedious management responsibilities, like scheduling and payroll. Specific ones like remote smart locks also allow you to grant and revoke access without stepping foot on the property, so you can coordinate cleaning and repair work while keeping the rental secure.

5. Be Transparent

The COVID-19 pandemic has made travelers more aware of their health, so they’ll undoubtedly appreciate knowing the various measures you’ve taken to ensure the rental’s cleanliness. Even a simple note saying you changed the bed linens will increase the chances of them returning.

Here’s what your welcome note can look like to assure your guests:

Hello there! Our team has cleaned this rental for your safety. We are fully vaccinated, wear masks while cleaning the home, and use professional-grade products to disinfect every nook and cranny. Should you have any concerns, feel free to reach out to us and we’ll address your issues immediately.

Transparency also helps reinforce what a great place your rental is, making guests feel confident they’ll enjoy their stay away from home without compromising their health. If you took any additional precautions, mention them in the note as well. Guests will love that!

Short-Term Rental Cleaning: Tough, but Manageable

Cleaning a short-term rental isn’t just about mopping the floors and wiping the counter. It also involves managing the staff and ensuring that the property remains consistently well-maintained—no matter the number of guests who walk through its doors.

As long as you have established standardized processes and staff trained to adhere to them, your short-term rental will undoubtedly stay sparkling clean and, ultimately, profitable.

Do you need more help? Get in touch with our team of expert property managers at Logical Property Management. We have more than two decades of experience and can answer any of your questions.

Categories
Landlords

Top 5 Areas for Short-Term Rental Investments in Michigan (And Why)

Source: Airbnb listing

Websites like Airbnb, VRBO, and Homeaway have made it easy for short-term rentals to gain popularity among real estate investors today. In Michigan specifically, you’ll benefit from the growing short-term property market, generate a higher return on investment compared to traditional rental properties, and quickly find new guests thanks to online booking platforms.

Michigan is one of the hottest real estate markets in the nation today. The only thing left is to know which city to purchase your short-term rental in, which we’ve listed below.

5 Best Michigan Cities for Investing in Short-term Rentals

We based our list on two key factors: high cash-on-cash returns and rental income. They contribute the most to your short-term rental investment success, which is why we’ve based our list on the two factors.

Disclaimer: All the figures below come from Mashvisor, AirDNA, and Zillow reports.

1. Traverse City, MI

Traverse City is the largest city in Northern Michigan, and the largest producer of tart cherries in the nation. In 2012 alone, more than 3.3 million visitor trips were made to this city, resulting in $1.18 billion in direct spending toward its tourism sector.

Guests come here to see the grapevines at Traverse Wine Coast, swim in deep freshwater lakes, and grab a cold one in many craft beer spots. Traverse City is a rustic, charming small city filled with artists, craftsmen, and musicians that contribute to its rich local communities.

Source: Zillow
  • Typical Home Value: $416,822
  • Home Value Increase: 25.4% year-on-year
  • Cash-on-Cash Return: 7.13%
  • Rental Income: $4,572
  • Rental Growth: -16% quarter-on-quarter
  • Capitalization Rate: 7.13%
  • Occupancy Rate: 65.37%
  • Active Rentals: 1,310
  • Rental Channel: 46% Airbnb, 24% Vrbo, 30% listed on both

2. Grand Rapids, MI

Grand Rapids is one of the fastest growing cities in the nation, attracting travelers interested in art museums, galleries, and competitions. Its tourism industry has also been growing for ten consecutive years from 2009 to 2019, thanks to economic growth and an evolving, diversified community.

Guests come here to visit the John Ball Zoological Garden, Belknap Hill, Gerald R. Ford Museum, Van Andel Museum Center, Frederik Meijer Gardens & Sculpture Park, and Grand Rapids Art Museum. There are also countless craft beer spots, as craft beer is the leading tourism driver in Grand Rapids since 2013.

Source: Zillow
  • Typical Home Value: $308,077
  • Home Value Increase: 17.6% year-on-year
  • Cash-on-Cash Return: 5.42%
  • Rental Income: $3,029
  • Rental Growth: 4% quarter-on-quarter
  • Capitalization Rate: 5.42%
  • Occupancy Rate: 68.79%
  • Active Rentals: 438
  • Rental Channel: 78% Airbnb, 9% Vrbo, 13% listed on both

3. Kalamazoo, MI

Kalamazoo is known for being the home of the US Tennis Association Boys 18 & 16 Championships for the past six decades, but it’s also the manufacturing domain of Gibson Guitars, Checker cabs, Kalamazoo Stoves, Kalamazoo Sled, Kalamazoo Corset, and Shakespeare fishing gear.

Guests can immerse themselves in the youthful energy and cultural spots in Kalamazoo, such as the Kalamazoo Institute of Arts, Kalamazoo Valley Museum, Gilmore Car Museum, Air Zoo, Bronson Park, Arcadia Creek Festival place, and Kalamazoo Nature Center.

Source: Zillow
  • Typical Home Value: $215,027
  • Home Value Increase: 14.4% year-on-year
  • Cash-on-Cash Return: 7.31%
  • Rental Income: $2,759
  • Rental Growth: 8% quarter-on-quarter
  • Capitalization Rate: 7.31%
  • Occupancy Rate: 70%
  • Active Rentals: 151
  • Rental Channel: 78% Airbnb, 9% Vrbo, 13% listed on both

4. Dearborn, MI

Dearborn is a historic destination for travelers worldwide. In fact, it is home to Michigan’s leading tourist attraction, The Henry Ford—the nation’s largest indoor-outdoor American history museum and entertainment complex. The Henry Ford alone attracts around 1.6 million visitors every year.

Apart from The Henry Ford, guests can also enjoy Greenfield Village, Arab American National Museum, Henry Ford Estate, Islamic Center of America, Automotive Hall of Fame, and more.

Source: Zillow
  • Typical Home Value: $214,291
  • Home Value Increase: 16.4% year-on-year
  • Cash-on-Cash Return: 7.48%
  • Rental Income: $2,469
  • Rental Growth: 19% quarter-on-quarter
  • Capitalization Rate: 7.48%
  • Occupancy Rate: 61%
  • Active Rentals: 63
  • Rental Channel: 64% Airbnb, 22% Vrbo, 14% listed on both

5. Lansing, MI

Lansing is Michigan’s capital city that attracts traveling families all year round. The city welcomes around 4.8 million visitors every year that fuels its strong tourism industry.

Here, they can visit the Michigan State Capitol with a cast iron dome, Michigan History Center that details the state’s past, Potter Park Zoo with more than 160 species of animals, Impression 5 Science Center with interactive exhibits, and the R.E. Olds Transportation Museum for unique and vintage cars.

Source: Zillow
  • Typical Home Value: $142,780
  • Home Value Increase: 14.6% year-on-year
  • Cash-on-Cash Return: 8.66%
  • Rental Income: $2,556
  • Rental Growth: 8% quarter-on-quarter
  • Capitalization Rate: 8.66%
  • Occupancy Rate: 65%
  • Active Rentals: 212
  • Rental Channel: 74% Airbnb, 8% Vrbo, 18% listed on both

Short-Term Rentals, Long-Term Success in Michigan

Take your pick from the list above and start investing in Michigan short-term rentals! All the areas we’ve listed are profitable areas for you to take advantage of local tourism industries.

As long as you conduct property rental investment analysis and create a comprehensive income sheet, you’ll be on your way toward investment success in Michigan.

The list doesn’t end here. We’ve gone ahead and evaluated the rental property opportunities in every Metro Detroit city and neighborhood, too. Head to our Deep Dive series to find more hotspots in Michigan.

Categories
Shortterm Rentals

How to Find The Best Neighborhoods for Airbnb

To earn the biggest profits from your STR, you need to find the right neighborhood to invest in. Here, we look at some of the things to consider.
An STR in the woods
Photo by Karsten Winegeart

Investing in a short-term rental (STR) is a great way to make some additional income. In fact, according to 2021 figures, the average Airbnb host in North America can make $41,026 annually from a single rental.

But you need to be smart and focus on a lot of factors to earn that impressive amount. 

For example, just picking a neighborhood can make or break your investment. While the right neighborhood with all the right conditions will give you high occupancy and rental rates, the wrong neighborhood will only give you high turnover rates—or worse, complete vacancy.

So, what are the right conditions that make a neighborhood perfect for STR investments? 

Let’s discuss the conditions you need to consider when picking a neighborhood for your Airbnb.

What Makes a Good Neighborhood?

No one factor makes a good neighborhood. You have to consider several characteristics when choosing the area for your Airbnb. When you choose a neighborhood to invest in, look for: 

  • Airbnb occupancy rate
  • Airbnb rental income 
  • Airbnb rent averages
  • Cash-on-cash return

Each factor is as important as the next and they all have to come together seamlessly. For example, if you only take into account the Airbnb occupancy, you could see an 80% rate. But each tenant might be paying you a low amount—and that might not be worth the effort.

So, let’s define each factor and go through their details:

Airbnb Occupancy Rate

The occupancy rate measures the dates a property was booked versus the total number of days it is listed for rent. Factors like location, market saturation, and seasonality can affect a neighborhood’s occupancy rate. 

Now, the average occupancy rate in North America is about 44%, but you’ll want to find areas that give an even higher number. Instead, focus on locations that have the highest occupancy rates such as:

  • Seaside, CA: 71.3% 
  • Little Rock, AR: 75.0%
  • Phoenix, AZ: 64.1%
  • Los Angeles, CA: 55.6% 
  • Columbus, OH: 60.6%

A quick search on Google will give you these numbers. If you find another neighborhood with a good Airbnb occupancy rate, you can consider investing in property there. 

Airbnb Rental Income

The Airbnb rental income will determine how much income your property will generate over time. For you to determine the potential rental income you can earn in a neighborhood, you need to conduct a market analysis. Using market analysis, you can learn: 

  • The real estate appreciation rates of the neighborhood
  • The current and upcoming trends of the real estate market in an area
  • If the neighborhood you’re scouting is suitable for an STR
  • If long-term rentals are more popular in a particular area instead of an STR
  • The overall demand for rentals in the area

Take, for example, Mashvisor’s heatmap. With this tool, you can see the average occupancy rate in Detroit. You can also get a glimpse into the estimated rental income of an Airbnb.  After you perform a market analysis, you should have a good idea of what your Airbnb rental income should look like in that particular neighborhood. 

Airbnb Rent Averages

This is the simplest metric you need to find out. You basically need to look at the average rent STRs are going for in a neighborhood. If you skip this, you might invest in an expensive property that’ll take too long to generate a good return on investment.

You can use Mashvisor to get a good idea of how much people are charging for rent on their Airbnbs. In general, you want to look-out for properties with similar specifications to the property you’re looking to invest in. Watch for things like: 

  • The number of rooms
  • The number of beds and baths 
  • The kinds of amenities available
  • The location (e.g., if it’s near tourist attractions)

Once you have a general picture of how much people are charging for stays in their Airbnbs, you get an idea of how much you can charge. 

This will also help you estimate the maximum amount you should spend acquiring the property, as you’ll want to charge at least 1% of your total property price to recoup costs fast enough. For example, if a property costs $212,000, you’ll want to charge at least $2,120 for the monthly rent.

Cash-on-Cash Return 

Finding out the cash-on-cash returns for similar Airbnbs in a particular neighborhood will give you an idea of whether investing in a neighborhood is worth it. Again, Mashvisor gives you the cash-on-cash returns of Airbnbs in a neighborhood.

To calculate your cash-on-cash return, you just need to follow a simple formula:

Cash-on-cash return (CoCR) = (annual rental income – operating expenses)/total cash investment 

Let’s look at the potential CoCR of the listing we mentioned earlier, with an annual rental income of $25,440 ($2120 x 12) as an example. With a total cash investment of $200,000 and a safe estimate of operating expenses being 1/3rd of the annual rental income, it’ll look like this: 

CoCR = (25,440 – 8395.2)/200000 

CoCR = (17044.8)/200000

CoCR = 0.0852

For this particular example, the cash-on-cash return is 8.52% per year. This is within the benchmark for good CoCR, which is between 8-12%. If you find an area with a CoCR that measures within that range, it’s a good opportunity for your STR.

Pick the Right Neighborhood For Your Investment 

Airbnbs can be a great investment opportunity. However, much like any investment, you need to invest wisely. Choosing the wrong neighborhood will put you at too much financial risk, and you might not see numbers anywhere close to the $41,026 average.

Do your due diligence, analyze your opportunities well, and maybe even consult with experts in the industry, and you can be confident in earning that $41,026—maybe even higher.

Do you think there are other factors to consider when choosing a location for an Airbnb? Let us know your insight in the comments below!

Categories
Shortterm Rentals

How to Choose the Right Market for Short-Term Rentals

Short-term rentals (STRs) are currently one of the most thriving sub-industries in real estate. In fact, a 2019 survey found that 60% of American tourists prefer staying in an Airbnb over a hotel.

However, if you plan on investing in an STR, you need to do your due diligence to find the best market for your property. Diving straight into it without doing any research will likely your Airbnb is empty more often—resulting in less cash in your pocket if it’s just sitting there. Plus, you might end up in an area that’s either saturated with too many excellent STRs already, or an area with barely any guests to attract.

For instance, a property in Palm Springs, Florida, could potentially earn you upwards of $125,000 a year. This figure might sound like an enticing gain for a potential STR investor, but you have to account for all the costs and potential pitfalls that you’d have to expertly navigate in the particular market.

You have to ask yourself questions like: 

  • How popular is the area?
  • How many STRs are already in the area?
  • How easy will it be to fill with guests?
  • What kind of guests are staying there?
  • How much are the utilities and general maintenance?
  • Can you make enough in busy seasons to cover slow seasons?

Let’s take a look at how you can choose the right market for your STR investment venture.

The Four Markets of STRs

There are 4 main types of STR markets: 

  1. Traditional vacation markets
  2. Unique locations & experiences
  3. Business markets
  4. General convenience

Each of these markets comes with its share of risks and advantages that you need to navigate. For example, an STR located downtown might have stricter laws in place when compared to a traditional vacation rental. 

Let’s compare them all to help you decide what’s best for you.

1. Traditional Vacation Markets: 

The traditional vacation market exists both regionally and nationally, relying heavily on tourism. The main difference between the two is accessibility and affordability:

  • Accessibility: The regional vacation market is usually within close proximity to cities. Visitors can reach these destinations with a short drive out of town. An example of this type of market is Panama City Beach, Florida. This beach is within driving distance of major cities in both Alabama and Florida, where Montgomery and Birmingham are three hours away and Jacksonville is a four-hour drive from the coast. 
  • Affordability: Real estate prices will usually be more affordable than the national vacation market. Additionally, the regional vacation market will have the most accommodating regulations out of the three, as these are hotspots for vacations.

Panama City Beach, for example, allows for STRs in all areas designated as commercial zones, limited multi-family zones, unlimited multi-family zones, and townhouse zones.

Another benefit of the vacation market is its resistance to the effects of a recession. Unlike its national cousin, the regional vacation market is more accessible and affordable to visitors making it more resilient against the effects of an economic recession. 

Tourists wouldn’t need to make big vacation plans to visit a regional vacation rental, such as booking a plane ticket. These locations can be reached by car ride. Additionally, the more affordable lodgings will allow tourists to visit despite an economic recession.

While regional vacation markets rely on tourism, a major hit to the industry isn’t nearly as devastating to these markets. In fact, during the COVID pandemic, many city-slickers fled cities during the pandemic. Regional vacation markets can tap into these potential customers during occasions like the COVID outbreak.  

2. Unique Locations & Experiences 

Next up are STRs located in unique areas for experiences that you can’t find anywhere else. These might be activities out in nature or just places nearby popular attractions. Some different types of STRs that fall in this category are:

  • Properties near ski resorts
  • Properties beside amusements parks
  • Vacation homes on a lake
  • Beachside villas in tropical countries

These all offer a unique experience that you can get anywhere else. Typically, this kind of rental will have an off-season because tourists aren’t usually booking all year round. However, if you can make a ton of profits in the peak seasons, this could be worth it even if it’s unbooked during the slow times.

3. Business Markets

STRs in an urban location doesn’t rely solely on tourism to generate revenue. Of course, tourists will also visit your property, but the main source of income will be from business people. These are often professionals traveling due to a variety of reasons, such as a convention or business deal. 

The metro market is potentially the most lucrative market for an STR due to the frequent turnover of tenants. A busy city will have many occasions that will see an influx of visitors, such as during sporting events, conventions, concerts, etc. 

Despite being potentially the most profitable market, an urban rental also comes with the most risks:

  • Rules and Regulations: Different cities will have different regulations when dealing with STRs. In the case of Oakland, Michigan, the city prohibits STRs except in a few select locations, such as near the airport, along the freeway, or the waterfront. 
  • Market Saturation: Another risk is market saturation. Because an urban rental is one of the most profitable markets, it is a hotbed for STRs. A lot of competition could potentially limit your revenue, especially if you can’t compete with the existing rentals in the market.

Overall, the metro market is a great avenue to establish an STR. But you should educate yourself on the risks involved with entering the urban rental market—especially in your specific city. 

4. General Convenience

The traditional leisure vacation rental is the conventional STR we all think of when we hear the words “short-term rental.” But a lot of people use Airbnbs for general purposes where a hotel simply won’t satisfy all of their needs. 

Here are some of the most common reasons people use Airbnbs that aren’t for vacation or business purposes:

  • Hospital Visits: Individuals staying in a city for hospital visits. Major cities will have the best medical facilities, which means that a patient’s family could need a place to stay while their relative is receiving treatment
  • Weddings: Hotels are expensive, so for a wedding, a lot of guests will choose to go with Airbnb to cuts costs. It also gives them a space that they can make feel like home if they’re coming from far away and turning the wedding into a vacation afterward.
  • Reunions & Graduations: Another common reason to use Airbnb is family or school reunions where, again, your guests are likely saving on costs associated with a hotel and they want a palace where they feel like they’re at home. 

If your STR is located near a hospital, a popular wedding venue, or a large university you might see more guests staying for these purposes. And if you don’t know, try asking your guest why they are staying! That will give you a lot more insight and allow you to optimize your listing in the future. 

Set Your Goals and Expectations When Deciding a Market

To decide which market is the best for you, you have to be clear with your goals. Each market comes with its share of benefits and negatives, so you need to align your expectations while keeping these in mind. 

Here’s our list of recommendations: 

  • Business Market: These are good for a steady stream of income year-round if you’re located near conference centers and in a downtown area that professionals are staying in.
  • Unique Experiences: These kinds of rentals may have more downtime, but you can often charge higher rates as they are quite specific in what they offer guests.
  • Vacation Market: These can be resilient if you’re attracting people interested in regional vacations However, for areas that have on seasons and off seasons, you need to be careful. Make sure you can stay profitable on the season alone. 
  • General Purposes: These can be quite resilient depending on where you are and if you optimize your STR listing well. Make sure you ask your guests to understand why they’re booking your rental property. 

Pick the Right Market to Reach Your Investment Goals

Deciding on where to put up your STR is one of the biggest challenges facing real estate investors. With how competitive and unpredictable the STR industry is, identifying the right market and location for your rental could make or break your investment.

But the solution is always to return to your investment goals. As long as you align your objectives to what type of income a market provides, you’ll be well on your way to gaining the highest and most consistent cash flow from your STR investment.

What STR market are you targeting? Feel free to leave us a comment below!

Categories
Shortterm Rentals

Why Security Deposits Are Necessary and How to Enforce Them in Short Term Rentals

A person counting hundreds of dollars
Image from: Alexander Mils

So, how do guests and tenants really feel about security deposits? 

A computer software company that deals with security deposits, called Obligo, ran a survey on this issue, and found that over 70% of people prefer rentals without security deposits. 

This could be because guests don’t want to shell out extra money or find the whole process of a security deposit to be an inconvenience. But, even though guests dislike having to pay a security deposit, it’s necessary to protect your property from damages, and more importantly, undesired expenses.

So, what can you do as a short-term rental (STR) owner that benefits both you and your guests? Keep on reading to find out how to find the right balance.

Why are Security Deposits Necessary?

Security deposits are necessary in the event that guests damage the property or steal things during their stay. The deposit serves as a backup fund in case there are necessary expenses after the guest leaves. In addition to having a financial safety net, enforcing a security deposit is a way to filter your guests so that you only attract respectful and high-quality applicants.

can also prevent guests from damaging the property in the first place, since they want to get their deposit back!

What can I charge for Security Deposits?

There are two things to consider when it comes to determining the costs of your secret deposits: your local laws and the rules on that platform. 

When it comes to the laws and regulations for STRs, most states don’t yet differentiate between long-term and short-term rentals. So, for example, in Michigan, you need to abide by the standard laws surrounding security deposits. 

As for platform rules, you need to read the fine print before to make sure you are allowed to collect a security deposit. In the case of Airbnb, the platform does allow owners to add a security deposit to their listings. However, they are optional and not always expected by the guests.

How Do I Justify Security Deposits?

As important as it is to look out for your finances and property, it’s important to look out for your guests, too. Since a lot of them would rather not pay a security deposit, you have to find a way to get them comfortable with it. 

Losing a good potential guest just because of a security deposit is the last thing you want to do—especially in a competitive market like STRs! So, how can you justify security deposits in a way that shows your guests that they can trust you? 

Here are some tips that can help do the trick.

1. Assure your guests that they will get it back.

It’s possible that some tenants and guests had bad experiences with security deposits in the past, so you’ll want to do everything you can to change their perspective. The most important thing you need to address is how to convince them that they’ll actually get it back. And the best way to do this? 

Tell them WHY you have a deposit. Because at the end of the day, the deposit isn’t just to get more money from them, it’s there to protect your property from damage. Another way to improve that trust is to share your own tenant horror story, so they understand why you’re not willing to accept someone who refused a deposit. 

To combat the negative association they have towards deposits, you should also always be prompt in returning security deposits. Short-term rental platforms, such as Vrbo, require that you return security deposits within 2 weeks maximum. If you’re prompt with returning security deposits, it also shows you care about your guest and are a trustworthy host. Then, they’ll leave glowing reviews that future guests can read so they know what to expect from you.

All of this will help your guests see why it’s necessary. And if they still can’t understand your perspective, you probably dodged a bullet anyway.

2. Show guests how you’ll keep a detailed record for fair deductions.

Before you let guests stay in your rental, take note of the property’s state and its items. Keeping detailed records and photos along with a check-in date can help you keep track of everything. 

In the event that you need to use the security deposit, you can accurately pinpoint the reasons that led to the deduction. This way, you conduct yourself professionally and show the guests that using their deposit is warranted and completely fair.

Explain your process to prospective guests so they feel comfortable in putting down a security deposit.

3. Lay down house rules and damage policies. 

Communicating these things beforehand can save you and your guests from an argument in case the full security deposit won’t be returned. By letting them know ahead of time what the house rules and damage policies are, your guests will know how to treat the property.

More so, in case they do break rules and damage things, you can say that you made things clear from the start. Similar to keeping a detailed record, in the event that you have to use the deposit, the guests will know that it’s being deducted in an honest and transparent way.

Get the Best Guests From the Start

Security deposits not only take care of possible damages committed by guests but also act as a filter to ensure you’re only attracting quality guests to your rental property. Because at the end of the day–you don’t want to rent to anyone you don’t trust. 

Although security deposits can put off some guests, being professional and honest about it can make security deposits easier for them. With a security deposit in place, you can worry less about your property, while your guests can enjoy your place responsibly. 

Is there anything else you want to know about security deposits for STRs? Feel free to leave a comment below!

Categories
Shortterm Rentals

Post-Pandemic Challenges and Opportunities

If you have a short-term rental, COVID-19’s travel restrictions likely had a negative impact on your short-term rental investment.

The pandemic challenged everyone’s travel plans all across the globe last year. In turn, travel-related businesses, such as short-term rentals, initially took a major hit and saw business declined. Many markets rebounded relatively quickly, but COVID challenges haven’t fully disappeared yet.. 

Although we are finally regaining our freedom to travel, the World Health Organization (WHO) still advises that individuals and business owners engage in their COVID-19 safety measures. This includes avoiding crowds, spreading high traffic areas out, and cleaning surfaces which many people touch. 

With all this in mind, there are new challenges for short-term rental investments in the post-pandemic world. But, there may just be some new opportunities as well. 

Challenges for Short-Term Rentals

COVID-19 has brought an increased focus on hygiene, cleanliness, and even crowd density. These days, people are still advised to avoid public places, where cleanliness and social distancing can be compromised. 

This means that if your short-term rental property does not meet the current standards for cleanliness and safety, you may find it challenging to rent out your property. You’ll need to make your rental property a desirable option for people and that it keeps their health and safety in mind.

We suggest you prioritize the following aspects:

  • Cleanliness: Now more than ever, having a clean rental property is a key factor in getting booked in the post-pandemic world. Since the spread of COVID-19 can occur due to unsanitized surfaces, people want hosts who go the extra mile to make sure it’s well cleaned. 

Make sure to highlight your cleaning policies in your posting, and in great detail. You want to show them you care about their needs and will go above and beyond to make their stay with you safe.

  • Pandemic Measures: Another consideration is how your property provides safety measures for the pandemic. Onlookers feel safer when they know that rental property owners promote practices to mitigate COVID-19. Leaving extra bottles of hand sanitizers in different rooms, Lysol wipes, bottles of surface disinfectants, and even complimentary masks, can help your property stand out in the sea of online options.

For the general safety of your guests and yourself, there must be a strict adherence to these standards of cleanliness and safety. More so, even if you do your part, your guest might not. So another set of challenges are the ones presented by guests themselves.

  • Unsafe Guests. To keep yourself and your rental unit safe from COVID-19, you have to examine your guests thoroughly and pick them wisely. For example, Airbnb’s COVID-19 guidelines align with the current advice provided by authorities. Guest bookings for a stay after exposure or after testing positive are not allowed. 

Always keep yourself updated with the guidelines and advice regarding COVID-19 and apply these measures when booking guests. 

Opportunities for Short-Term Rentals

While there are some new difficulties for STRs, there are also some opportunities for short-term rental property owners. Here are some things you can promote about your rental property to make it a hot pick for people’s vacation or business plans in a post-pandemic world:

  • Preferred Lodging. As you already know, the way people travel has changed immensely due to the pandemic. Locations that involve high-traffic areas where the virus can easily spread are still advised against by the WHO. As such, places like hotels, restaurants, and public markets are categorized as higher risk.

Luckily, when weighing the pros and cons of hotels versus STRs, an STR is considered safer and more preferable. Due to an STRs exclusive nature, it minimizes the risk of contracting COVID-19 from strangers staying at the same location. 

In addition, guests don’t share facilities and spaces with other guests, so both airborne and surface contamination is far less of a concern. As long as you do your part and keep your rental unit clean and safe, your rental unit will be the preferred choice for bookings.

  • Local Attractions: Most short-term rental properties cater to people looking for lodging while they’re on vacation. And when rental properties are designed to cater to these people, the surrounding area usually provides options for all sorts of activities for guests to enjoy. 

Some may look to retreat in nature, while others want to explore a new city. Whatever options and activities your short-term rental property provides, you can advertise. 

Since short-term rental properties are a safer option to stay in for holiday, more people are shifting to this option. Pair that with the resurgence of traveling, and you can expect that your short-term rental property will be fully booked!

Want to keep doing business? Keep up with the changes!

COVID-19 has brought many unexpected changes in the way people travel—including what kind of short-term place they want to stay in during vacations and trips out-of-state. But these changes aren’t all bad, as the safety measures that go along with COVID-19 can actually heighten the attractiveness of your short-term rental properties if you can make them stand out from the crowd.

The pandemic may have negatively impacted your short-term rental investment, but that’s all about to change. If you deal with the challenges and seize the opportunities given the travel changes, your investments can make a comeback. 

Did we miss anything? Let us know in the comments below!

Categories
Shortterm Rentals

How to Encourage Repeat Guests for Your Short-Term Rental

Investing in rental properties is one of the best ways to build wealth. That said, the market is getting increasingly competitive, especially when it comes to short-term rentals (STRs). 

While the STR industry took a hit during the height of the pandemic, research showed that many guests stayed longer in vacation rentals to fully take advantage of the work-from-home situation, and data forecasts expect the industry to resume its year-on-year growth starting September 2021.

Given the situation, STR owners like yourself need to grab the opportunity to attract repeat customers to grow with the market. For long-term rentals (LTRs), you only have to find a good tenant once a year. With STRs, however, repeat business is the only way to gain strong cash flow and secure business continuity.

As the industry resumes its annual growth, you need all the tips and tricks you can get to encourage repeat guests and remain competitive against other STRs, hotels, and home-sharing services. 

Here are a couple of ways to do precisely that.

Target Business Travelers

With COVID-19 slowly letting go and businesses restarting regular operations, a large portion of your guests will be business travelers visiting the area for work and extending their stay for leisure. In the industry, this is called ‘bleisure’ or ‘bizcation’ tourism. 

There are several ways to target business travelers, and these are some of them:

  • Promote a Work-Conducive Space: Apart from fast Wi-Fi connection and a proper desk, you can invest in a few essential devices that make your rental work-friendly. This includes a phone line, personal printer, and even a laptop. The more work-conducive it is, the more your guest will feel comfortable enough to extend their stay.
  • Promote Convenience with High-Quality Service: You’re competing with hotels that pamper their business guests. So, meet them head-to-head with convenience and good service to earn repeat customers. For example, provide quality bedding and branded toiletries. 

And since hotels offer concierges, it’s also worthwhile to provide daily housekeeping services to your guests. The absence of these amenities may not bother backpackers and frugal tourists, but it may very well be a deal-breaker for busy business travelers.   

  • Promote Easy Access to Event Locations: Business travelers look for an accommodation close to their meeting locations. You won’t be able to move your property closer to their venues, but you can certainly offer ease of transportation and accessible parking facilities.

If most of your guests don’t have a car (and won’t rent one either), consider partnering with a cab company to have pick-and-drop services included in your business traveler package.

Think of the things business travelers will prioritize and try to include them in your package. Remember that they’re working out-of-office and will gladly enjoy luxurious convenience.

Start a Referral Program

One great way to attract repeat business is by word-of-mouth referrals. To encourage this marketing strategy, start incentive-based referral programs for the highest chance of guests recommending your short-term rental to friends and business associates. 

Here are two of the many types of referral programs you can run:

  • Friend Referral Discounts: You can reward or provide discounts to customers who bring in more business. For example, offer guests a free night’s stay if they give you two weekend bookings by referring your rental to their friends and colleagues. 
  • Discounts and Rewards for Repeat Stays: You can also offer reasonable rewards and discounts to repeat guests to encourage them to return. If their experience with you is fantastic, there’s no reason why they’ll waste the opportunity.

Take inspiration from Airbnb’s Referrals 2.0 program as well. The platform got people to send customized altruistic invitations to their Gmail contacts, giving their friends a discount to travel. The email says something like “gives your friends $25 to travel!” which motivated people to refer Airbnb to their friends.

The program was so successful, it drove Airbnb’s first-time bookings by 900% year-on-year growth, and daily bookings and signups increased by 300%. When done right, Airbnb proved that referral programs could bring in guests and generate a lot of profits.

Promote Upgrades to Past Guests

Of course, you need to stay in touch and follow up with your past guests to keep them interested. There are two effective ways for you to retap past guests: 

  • Constantly Update Your Listing: Did you install new upgrades, features, or have new amenities for guests to enjoy? Whenever you add or improve things in your short-term rental, update your listing right away and update your previous occupants of the new changes.
  • Respond to Negative Reviews: Negative reviews aren’t so bad if you can use them as insights to improve your offer. Any pain points your guests experience are opportunities for you to improve according to their expectations. 

So, encourage all guests to leave feedback and respond to their concerns. Being proactive will also boost your referral program, as guests will undoubtedly recognize your willingness to give them the best experience.

From a business standpoint, it’s much easier to gain back previous guests than earn new ones. Therefore, identify and focus on the factors that will encourage guests to book with you again—and make sure that they hear about your upgrades. 

Focus on Guest Experience

Aside from providing guests with a clean and comfortable place to stay in, add small details that will enhance their experience with your short-term rental. Here are a few examples:

  • Detailed Welcome Packet: Ensure that your guests feel welcomed as soon as they enter the short-term rental. You want them to know how much you care about their stay.

For example, prepare a welcome packet or gift with all they need to know about the rental (e.g., Wi-Fi passwords and technical instructions) and throw in some pleasantries (e.g., free sunscreen or some chocolates) to welcome them in.

  • Send “Thank You” Notes After Their Stay: In the same way, make your guests feel appreciated once they end their stay. Give them something to remember you by even when they’ve moved on. 

For example, give them a hand-written thank you note, personalized thank you email, or even a small gift (possibly in exchange for feedback, too). As they say, how you end is as important as how you began!

At the end of the day, no amount of features or discounts can beat an amazing experience. So focus on providing your guests with the most memorable stay to have the highest chance of getting them back.

Conclusion

It’s not easy to encourage repeat guests. You’ll need to be persistent in figuring out which combination of strategies works best for your particular short-term rental. So, to get the ball rolling, try attracting business travelers, starting a referral program, promoting upgrades to past guests, and focusing on giving the best guest experience ever.

Before you know it, you’ll be fully booked with a long line of guests just waiting for the opportunity to book your place again!

Any other tips we’ve missed? What strategy works best for your short-term rental?

Image courtesy of Dan Gold

Categories
Shortterm Rentals

Best Practices to Optimize Your Airbnb Listing

Wondering why your short-term rental on Airbnb isn’t performing as well as you hoped? 

You might think real estate knowledge is all you need to run a successful Airbnb, but there’s a lot more to it than that. The secret to having a highly-ranked listing and generating traffic on Airbnb is to use marketing skills, rather than real estate know-how.

But it’s not just about creating impressive listings with all the best features and amenities—you need to know how to rank well in search results. By doing so, more potential guests see your listing, and it’ll land you more bookings. And we all know more bookings mean higher profits.

So, to help you in this daunting task, we’ve listed the top ways to optimize your vacation rentals on Airbnb below. Use these ranking optimization techniques to get more people to choose your short-term rental units and see real results.

Tips for Higher Airbnb Ranking

In general, Airbnb recognizes good listings and rewards them with a higher search ranking. Airbnb does this because it wants the users (i.e. your guests) to have the best customer experience on their platform. After all, if they saw a dark basement suite with 2 stars review first, it wouldn’t reflect well on their own brand image.

As a host, your goal is to check off as much of these things as possible to have Airbnb rank your listing higher:

  • Ask for Positive Reviews: According to Airbnb host Nick Child’s data experiment, the average Guest Satisfaction score that shows up on the first page of search is a whopping 83.7%. This means that the more positive reviews you get, the more visible your rental will be.

So, provide your guests with the best experience and encourage them to leave a review after their stay. You want to have as many 5-star ratings as possible to appear on top.

  • Use Instant Book: Instant Book is a feature Airbnb has been pushing to make booking faster and easier for guests. More importantly, Airbnb confirmed that Instant Book is part of their search algorithm, and 50% of its bookings are via this channel.

Additionally, the Instant Book filter might be turned on by default for most guests. With the filter activated, guests will only see the listings that have Instant Book turned on. In other words, your rental might not show up if guests don’t turn off their Instant Book filter.

  • Respond Quickly: You’ll need to have a 90% or higher response rate to use Instant Book. This means that responding within 24 hours or less will boost your search ranking on the platform.
  • Hasten the Booking Process: Since Airbnb prioritizes ease and speed of booking, you should also gain their favor. The faster it is for a guest to finalize a booking with you, the more priority you’ll get on Airbnb’s search algorithm.

If you’re not sure how efficient your process is, evaluate how long it takes for you to finalize booking with a prospect. If they ask a lot of questions and can’t complete the booking within 24 hours, you need to improve your listing and hasten the process.

Improving your listing by adding all features and amenities offered (e.g., wifi, Netflix, cable, water heaters, etc.). That way you’ll reduce the time spent answering potential client clarifications.

  • Keep Booking Commitments: Because Airbnb prioritizes reliable hosts, you should only accept bookings you can commit to.b Every time you cancel or reject guests, Airbnb will see you as an unreliable host, decreasing your visibility on search pages.

One important thing is to ensure that your listing has all the details and considerations listed. That way, the only guests who’ll book with you are the one who agrees to your terms. It’ll be easier for you to accept them since expectations are all met.

  • Update Your Calendar Regularly: Airbnb checks if you’re updating your calendar regularly because they want guests to have an easy time booking a place. Don’t miss bookings when your unit is available, and remember to update it right away when a booking is confirmed.
  • Post Shareable Photos: We all know that good photos attract guests, but what you might not know is how important shareable images are—the types that guests can send to their friends before booking. The more they share your photos, the higher traffic you’ll get, which results in Airbnb prioritizing your listing on search.

Post photos that highlight the features of your listing, photos that aptly describe the place, and ultimately, have the highest chance of being added to the Wishlist feature or shared on social media.

Issues that Lower Your Airbnb Ranking

In contrast, Airbnb also sees “bad listings” and tries their best not to show these to their audience. Moreover, Airbnb also has some features that, when ignored, will lower your search visibility.

Make sure that you don’t do these things, or else you’re jeopardizing your ranking and preventing yourself from attracting guests:

  • Booking Cancellations & Rejections: As we said already, Airbnb wants to prioritize reliable hosts. This is the reason why they’re constantly pushing hosts to achieve the Superhost designation, and will deprioritize any hosts who have a high cancellation rate.

It’s difficult to stop guests from canceling. However, by updating your calendar and including all important details in your listing upfront, you can significantly reduce the chances of guests canceling a booking due to a myriad of reasons.

You also need to make sure you’re not rejecting guests because it will also make your rank go down. Every action you take on Airbnb factors is tracked and being factored into your performance.

  • Extra Charges: Extra service fees and additional security deposits will affect the amount of traffic your listing receives—especially if you’re charging more than other hosts. Once your booking rates drop, your search ranking will fall with it.
  • Too Strict: Flexibility is another factor to consider. While you might want to limit a guest’s stay to just a few days, like the weekend or weekdays, that excludes a lot of people. If you’re more flexible, you’ll appear in more searches. 

Summary

Use all our tips and tricks to optimize your short-term rental listing on Airbnb and help you generate more profits. When you’re a stellar host, your guests will thank you and appreciate it. While some see Airbnb as a means to make money, it’s also a way to provide others a lovely place to stay and create lasting memories when they visit.

Remember that it all boils down to providing a great experience for your guests. Impress them, and you’ll have plenty of people hoping to stay with you. 

Any other tips we’ve missed? Drop us a comment below on what’s worked for you with your Airbnb listing! 

Image courtesy of Andrea Davis

Categories
Shortterm Rentals

Cleaning Checklist for Every Short-Term Rental Landlord

Image Courtesy of Tirachard Kumtanom

End of stay cleaning can be frustrating for short term rental owners, especially those who manage their properties themselves. It turns out that “clean” is very subjective—what’s clean for one guest is a pigsty for another. And if they’re unhappy with the cleanliness of your property, chances are they’ll be vocal about it in the review they leave you on Airbnb.

To avoid wondering whether the property is clean enough to satisfy even the most particular guests, it’s crucial for landlords to have a cleaning checklist. A cleaning checklist doesn’t only help make sure your property is well-maintained and sparkling clean for the next guest – it also helps you stay on top of any issues or damages that outgoing guests may have caused.

Plus, if you’re hiring professional cleaners, the checklist can serve as a guideline for them to use when cleaning your properties, making sure they’re cleaned to the same high standard for every turnover.

Not sure how to start your checklist?

We’ve put together a general cleaning step-by-step guide that you can alter to fit your needs.

Bathrooms

  1. Clean:
    • Mirrors 
    • Windows
    • Floors and tile walls
    • Wastebaskets (don’t forget to put extra trash bags inside)
  2. Clean and sanitize:
    • Toilet
  3. Clean, sanitize, and scrub:
    • Showers
    • Bathtubs
    • Vanity sinks
    • Backsplashes 
  4. Refill toiletries:
    • Handsoap
    • 2 rolls of toilet paper
    • Makeup wipes or tissue wipes
  5. Replace with clean items:
    • 1 hand towel
    • 1 washcloth
    • 1 bath towel per guest
    • 1 shower mat per bathroom
    • Shower curtain liners (optional)
  6. Check if sinks, tubs, toilets, and faucets are running properly.

Pro tip: We recommend that you tackle one room at a time so you won’t miss out on any of these tasks.

Bedrooms

  1. Change sheets, blankets, and pillowcases.
  2. Vacuum floors, including under the beds.
  3. Check drawers, tables, and closets for personal belongings.
  4. Clean the mirror and windows and dust the furniture.
  5. Check for stains and wear and tear on the sheets and pillowcases.

Pro tip: One cleaning trick is to close the door of the room that you’ve just finished cleaning–this way, you’ll know which rooms still need cleaning and which you’ve already done. Plus, it will stop any wandering pets or people from going inside and messing up the beautiful work you’ve just finished.

Living Room

  1. Clean, dust, and vacuum the entire area.
  2. Dust:
    1. Furniture
    2. Picture frames
    3. Decorations on display
    4. Lamps
  3. Vacuum carpets or wash the floors with specialty cleaners.
  4. Place 2 standard pillows and 1 clean blanket for the sofa bed.
  5. Place the remotes, welcome packet, and other welcome items for the new guest in an easy-to-locate spot (like the center of the coffee table).

Pro tip: When wiping and dusting, the dirt will naturally fall to the lower furniture and the floor. Thus, it’s best to start cleaning from the top and work your way down to the floor.

Kitchen

  1. Clean:
    1. Counters and countertops
    2. Chairs and tables
    3. Sinks and backsplashes
    4. Glass doors and windows (if any)
    5. Appliance exteriors, including the coffee maker and toaster crumb tray (also check if they still work or are malfunctioning in any way)
    6. Inside and outside the refrigerator (and throw away any leftover food)
  2. Empty:
    1. Dishwasher and replace items in the cupboard
    2. Ice tray
  3. Sweep and mop the floor.
  4. Supply:
    1. 2 clean dish towels
    2. New dishrag, sponge, and soap
    3. 2 trash bags
    4. 1 roll of paper towels
    5. 2 dishwashing pods

Pro tip: Start cleaning at the area furthest from the door, and then work your way towards the doorway—this way, you avoid stepping on wet floors and dirtying them again on your way out of the kitchen.

Before Locking Up

  1. Turn off all lights and unplug appliances (except for the refrigerator, aircon, and TV).
  2. Set the thermostat to a temperature that doesn’t keep the unit running.
  3. Place patio sets and other outdoor items inside or in a covered storage area.
  4. Place trash bins by the road.
  5. Ensure that all doors are locked to prevent break-ins.
  6. Make sure cleaning supplies are well stocked.

Deep cleaning

  1. Clean:
    1. Exterior and interior of cabinets
    2. Lamp, lampshades, chrome fixtures, and display items
    3. Stovetop and range hood (and replace filters if necessary)
    4. Dishwasher
    5. Behind and under appliances and furniture
    6. Walls, baseboards, moldings, and tiles (and remove markings, if any)
    7. Door frames, switchplates, and other woodwork (remove any fingerprints or other marks)
    8. Windowsills, ledges, blinds, ceiling and electric fans
  2. Vacuum cushions and upholstered furniture.
  3. Deep sanitize sinks, countertops, and appliances (including oven and microwave).
  4. Wash windows and glass doors.
  5. Change air filters.
  6. Descale faucets and showerheads.
  7. Disinfect all surfaces and contact points.

Pro tip: Aside from the regular cleaning you do on your property between guests, you will also need to do deep cleaning once in a while. Deep cleaning ensures that your entire home is free from dust and dirt, which helps maintain your appliances at maximum efficiency (e.g. air conditioning units).

Conclusion

End of stay cleaning may be complicated and frustrating. But with a checklist that’s customized to your property and needs, it doesn’t have to be!

Checklists instruct professional cleaners how to make your property perfectly presentable for your next guest, and they can also help you make sure you haven’t missed a spot when doing DIY maintenance for your short-term rental. 

Going through after each turnover to make sure every box has been ticked on this list is your best bet at ensuring a 5-star cleanliness rating from every guest you host – and that’s a highly valuable thing to have when it comes to attracting new customers to your STR business.

How do you clean your property between guests? Are there other items that we should include in the checklist?

Categories
Shortterm Rentals

Short vs. Medium vs. Long-term Rentals: Which is Best?

The kind of rental model you choose directly relates to your overall real estate investment goals – like how much time and energy you want to put into managing your properties. Generally, short-term rentals (like Airbnbs and VRBOs) offer high-profit margins with sporadic high-maintenance costs, while medium- and long-term rentals offer a more stable revenue stream, while also requiring more regular maintenance works.

Between short, medium, and long-term rental models, are you wondering which you should focus on? We’ve laid out the pros and cons of each, so you can make an informed business decision that fits with your goals for rental investing.

What’s the difference between short vs. medium vs. long-term rentals?

Each rental model – short, medium, and long-term rentals – has its own benefits and risks. You should know what those points are before deciding which to go for, so you can choose the one that best compliments your investment purpose and strategy.

Short-term rentals (STRs) 

Short-term rentals have guests that usually stay for around 3-7 days. These rentals are often called “vacation rentals” because they often cater to travelers. Compared to hotels, STRs are often cheaper, more spacious, and provide a homey atmosphere—making them much more attractive to many business travelers and tourists. 

STRs fit investors who prioritize business flexibility over stability. Cash flow is fast and substantial, but it’s also inconsistent and requires a lot of leg work. Nevertheless, STRs can be lucrative with the right marketing, location, and season.

Pros:

  • STRs tend to charge a higher rent amount at $184/night.
  • There is flexibility in having guests only stay for a couple of days at a time. There is also the flexibility to charge different rent prices, depending on the season or demand.

Cons:

  • There’s a lower occupancy rate at 87%.
  • STRs require around 30-40 hours of work/month (PER PROPERTY). You need to reply to messages, give and receive keys from guests, clean up the units, deal with demanding guests, and more.
  • There are stricter rental laws in some cities. Some have banned short-term rentals (like Airbnbs) altogether, or limited the number allowed to operate within a given area.
  • Vacation rentals are hit harder by economic downturns. For example, in the state of Michigan, STRs were banned during the height of the pandemic. Nowadays, STRs are allowed to operate again, but potential government restrictions are something to keep in mind for the future. 
  • Both income and business tax are required for STRs.

Medium-term rentals (MTRs) 

Medium-term rentals have tenants that typically rent on a weekly or monthly basis, and often they take the form of a boarding house or mid-term rental apartment complex. This model is also called the “month-to-month” rental model and is the least popular among the three.

MTRs may seem to have the best of both STRs and LTRs, but it also comes with some challenges:

Pros:

  • The occupancy rate is closer to 87%, which is almost the same as STRs, but with longer-term tenants.
  • The number of hours required to manage MTRs monthly is significantly lower than with STRs. 
  • MTRs are subject to standard landlord-tenant laws. 
  • Only income tax is required (business tax is not needed). 

Cons:

  • MTRs charge an average rent of $952 per week (or $136/night)—which is 28% higher than long-term rentals, but still 35% lower than STRs.
  • The turnover rate for MTRs is better than STRs, but still higher than long-term rentals. You’ll still need to do a lot of marketing for these, as your tenants only stay for roughly a month at a time.
  • Marketing is more difficult, as there aren’t many channels that focus on MTRs compared to the other two models.

Long-term rentals (LTRs) 

Long-term rentals have tenants that live in the property for 1+ years. Most rental properties in the real estate market are long-term rentals.

LTRs are a commitment both for landlords and tenants. Despite that, this rental model is favored by most in the real estate industry, as it offers landlords and investors a stable, steady rental income with minimal turnovers. Main responsibilities include property maintenance and dealing with tenants—both of which can be done by property management companies. 

Pros:

  • The occupancy rate of LTRs is very high at 95%. 
  • The work needed to manage and maintain LTRs can be as little as an hour/month. However, it should be said that the work hours required depends on how big your portfolio is—many landlords have more than a couple of LTRs. As their portfolio expands, most will consider hiring a property management company.
  • The turnover rate for LTRs is significantly lower than STRs and MTRs.
  • LTRs are subject to standard landlord-tenant laws.
  • Only income tax is required (business tax is not needed). 

Cons:

  • This may vary greatly from location to location, but LTRs generally earn less than STRs and MTRs. LTRs charge an average rent of $98/night or $3k/month. 
  • You can’t increase your rent amount seasonally, as you can with STRs.

Conclusion

We hope this guide helps you figure out which rental model to choose. Each of them has its pros and cons—the decision wholly depends on what you want to prioritize in rental property investing.

Which model have you applied to your portfolio? Any tips you’d like to give for those who are starting out?

Image courtesy of Andrea Piacquadio

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